Feast Your Eyes on this Visionary Business Plan

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I’ve been meaning to get my eyes checked, but I keep delaying because I know as soon as I book an appointment—which will invariably be weeks in the future—some last-minute conflict will force me to cancel, inconveniencing the eye doc and leaving me in my squinty purgatory of middle-aged presbyopia.

Speaking of far-sightedness, my optometrist friend Jeff Sonsino, co-owner of Optique Eyecare with his wife Michele, is exploring a visionary plan to solve the inconvenience of scheduling eye appointments. If you’re like me and wish you could book a spontaneous eye exam when you suddenly find yourself with a free window, check out his venture, WellEyeCare.com, which is a free service currently in beta testing.

WellEyeCare works with eye doctors in and around Nashville to fill openings in their schedules (the inconvenient gaps created by patients like me, who cancel at the last minute). The result is on-demand eyecare (even with insurance) with doctors who are typically booked out for weeks.

Read more about WellEyeCare on Facebook.


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