I think the Internet thinks I’m a dude.
I base this assumption on the products the Internet recommends to me. During a recent online session, prior to which I had googled how to lay out a rafter, how much combustible air an HVAC system needs, and the best Simpson Strong Tie to set a 4 x 4 post in concrete, the following ads appeared in the margin of my computer screen.
1. A Home Depot promotion of a 20-Volt Max Lithium Ion 1/4-in Cordless Variable Speed Impact Driver, just like the one I recently bought to repair my gutter and fascia board
2. A Lowes promotion of various outdoor grills and kitchen appliances
3. An ad for a Kidde fire escape ladder, no doubt sparked by my paranoid meditation on home fire escape strategies
4. An advertisement from an extended-stay hotel company, presumably in case my DIY projects go awry and I need to seek shelter
5. A Father’s Day special at a popular and pricey steakhouse chain
While the big-box blue-and-orange battle for my DIY soul fits my current consumer profile to a tee, the steakhouse ad proves the Internet doesn’t know me as well as it thinks it does.
I love steak, but I don’t tend to celebrate holidays and other milestones by dining in chain restaurants.
Before detouring from journalism to construction school, I was a food writer, chronicling the week-to-week growth of my hometown Nashville into a culinary hub brimming with excellent independent restaurants. These days, I still write a monthly restaurant column in NFocus magazine. (The June issue features Fin & Pearl and Silo, pictured above in the gorgeous photos by Eric England.)
So, never mind what ads the Internet serves you. Instead, take this online recommendation: If you’re hungry for the local flavor of Nashville, stick with the indie restaurants—regardless of whether you’re a man or woman.